Vibe Analytics Emotional AI for creative performance

Every stage of creative has a question.
Vibe answers it.

Stop launching on instinct. Vibe gives you real emotional data from real viewers, so you can develop smarter, pick the right version, and know what actually worked.

Vibe Analytics
Creative Performance Report
Gen Pop · 50 viewers · 3 assets
Above Avg
Vibe Resonance Score 78.2
Attention Score 82.3
Emotional Quality
Warm and aspirational
s12–18: Human-centered payoff peaks valence at +100. Keep.
s22–27: Brand card lands in emotional trough. Reorder.

The status quo

Creative is a gamble. Until it's a science.

Brands spend enormous budgets on creative decisions made by gut feel, internal debate, and hope. Vibe makes the invisible visible, before you find out the hard way.

The Compliance Gap
You briefed them carefully. They missed the CTA.

You find out after it's live. Not before you approved it. Brief Analyzer catches it before a single frame is signed off.

The Emotional Void
You like it. Your boss likes it. Does the audience feel anything?

Internal opinions aren't audience truth. Real emotional data tells you second by second what's connecting and what's killing momentum.

The Wasted Spend
The wrong cut got the media budget.

Three versions. A conference room. Someone's gut wins. Vibe Selector removes the debate and replaces it with a Vibe Resonance Score.

The creative lifecycle

Where does Vibe fit in your process?

Creative rarely moves in a straight line, and Vibe doesn't expect it to. Whether you're starting from a brief, mid-production, or staring down a media buy, here's where Vibe steps in.

Brief
You sent the brief. 12 videos came back. You have 48 hours to approve them, and no way to know if they followed it.
Brief Analyzer
Concept
Three directions. Two opinions. The agency presents Tuesday. You're picking based on whoever argues best in the room.
Vibe Study
Production
The edit is done. Everyone likes it. But "everyone likes it" has burned you before. You can't afford to find out the hard way this time.
Vibe Study
Pre-Spend
Three cuts. A media buy in 10 days. Someone's gut is about to decide where $800K goes. It's probably not going to be yours.
Vibe Selector
In-Market
The campaign is live. Right now, you're waiting for the numbers to come back. Vibe is working on this.
Coming soon
Post-Launch
ROAS was okay. Your boss wants to know why. Nobody's done a real post-mortem. The next brief starts from the same guesses.
Vibe Study

Choose your entry point

Which question are you trying to answer?

Every Vibe product starts with a question you already have. Pick the one that fits where you are in the creative process right now.

Concept · Deep-dive · Post-mortem

Vibe Study

"I need to deeply understand how this creative performs."

The most comprehensive way into Vibe. A Vibe Study gives you second-by-second emotional data, timestamped KEEP/CUT guidance, a Vibe Resonance Score, and strategic recommendations, from early-stage concept testing to full post-launch post-mortems.

Used at these stages
Concept Which creative direction or message has the most emotional potential? Know before you commit to production.
Production What's working in the finished creative? What's killing momentum? Where does the brand card need to land?
Post-launch What actually connected with your audience? What goes into the next brief? Turn campaign data into compound creative intelligence.
Start a Vibe Study
Pre-spend · Version selection

Vibe Selector

"I have multiple versions and need to pick one before I spend."

Vibe Selector ranks your cuts by Vibe Resonance Score so the conference room debate ends. The data picks the winner. Not the loudest voice in the room.

Run a Vibe Selector
Technology · Partnerships

Vibe EQ

The technology behind Vibe, available for your use case.

Vibe EQ is our emotional measurement engine. Real-time valence and arousal from any device with a camera.

Tell us your use case
Brief compliance · Creator campaigns

Brief Analyzer

"I need to know if the agency delivered what the brief asked for. Before I approve it."

Brief Analyzer is for brand managers working with outside creative: influencer agencies, creator networks, production companies. Upload the brief and the video. Get a compliance report before a single frame is approved, paid, or published.

Brand voice compliance: messaging aligns with approved positioning and tone
Key claim coverage: all required product claims present and correctly framed
!
Audience targeting signals: creative language may not resonate with specified demographic
Mandatory disclosures: required legal language missing from two placements
CTA alignment: call to action matches brief objective and landing page destination

Vibe Hub

One place for every result, every study, every answer.

Whatever you run, whether a Vibe Study, Selector, or Lens, every result lands in Vibe Hub, your secure client portal. Organized so your whole team can act on it.

Vibe Hub
In their words

What people say about Vibe

"No one is doing this."
Brian Dema
CEO, Department of Growth
Brian Dema on Vibe Analytics
Watch on YouTube
For Builders

Want the engine under the hood?

Vibe's emotion analysis technology is available for teams building platforms and workflows that need to understand how humans feel, without the decade of R&D it takes to build that capability from scratch.

Whether you're building a media platform, a research tool, a training system, or something we haven't imagined yet — if emotional intelligence belongs in your product, let's talk about what's possible.

Learn more