A Vibe Analytics product
The data picks the winner. Not the loudest voice in the room.
When you have multiple finished creatives and a media buy coming up, Vibe Selector ranks them by Vibe Resonance Score. You'll know which one deserves the budget before the conference room gets a vote.
"The agency likes Version A. Your CMO likes Version B. You're about to put $800K behind one of them based on whoever makes the best argument. There's a better way."
assets per standard study. Have a bigger batch? We can handle it. Just let us know.
real viewers. Every asset tested under identical conditions so scores are directly comparable.
from submission to ranked results in Vibe Hub. Before your media buy deadline.
Any time you need to sort a batch of creative.
Vibe Selector is built for the moment when you have multiple finished assets and need to decide which one goes forward. Here's where it fits most naturally.
You have multiple cuts and a budget decision coming
"Three cuts. A media buy in 10 days. Someone's gut is about to decide where $800K goes."
The most common Vibe Selector scenario. Multiple finished versions of the same creative, one media budget, and a decision that needs to be made before the spend. Vibe Selector makes it with data.
Brief Analyzer passed 12 videos. Now which ones perform best?
"We know these influencer videos followed the brief. But which ones should we actually put money behind?"
Brief Analyzer tells you which videos passed compliance. Vibe Selector tells you which of those connect emotionally. Run them together and you have both the compliance and the performance answer before approval.
Agency delivered multiple directions. Pick one to develop.
"The agency pitched five creative directions. You need to pick one to take to production. Everyone has a favourite."
Stop the boardroom debate before it starts. Run the options through Vibe Selector and let the emotional data guide which direction gets developed. Fewer revisions, less wasted production budget.
Three steps. One clear winner.
Submit your assets, we run the study under identical conditions, and you get a ranked leaderboard with the emotional reasoning behind every score.
Submit your assets
Upload between 3 and 15 finished creative assets. Tell us your campaign objective and target audience. All assets are tested under identical conditions so the scores are directly comparable.
Video file(s) · Campaign objective · Target audience
We run the study
Every asset is shown to the same panel of 50+ real viewers in the same conditions. Vibe captures continuous facial emotional response for each one, producing scores that are built to be compared.
Real viewers · Identical conditions · Continuous emotional measurement · Comparable scores
Results in Vibe Hub
Your ranked leaderboard lands in your secure client portal within 5 business days. One clear winner at the top, every runner-up ranked below it, with the emotional reasoning behind each position.
Ranked leaderboard · Vibe Resonance Score per asset · Why each asset ranked where it did
Every study needs a target audience.
You have two options. Here's how to think about which one fits your study.
General Population
The right choice for most studies. Structural creative issues like weak hooks, emotional dead zones, and pacing problems show up clearly in general population data. Most of the time, what's not working is not working for everyone.
Targeted Audience
Makes sense when your creative is built for a highly specific cohort. Think category-specific messaging, cultural nuance, or segments with distinct expectations.
A ranked leaderboard with the reasoning behind it.
Not just scores. Every position in the ranking comes with an explanation of what drove the result, so your team understands the why, not just the what.
One clear winner
The top-ranked asset is called out with a recommendation and the emotional reasoning behind it. No ambiguity. No more conference room debate.
Full ranked leaderboard
Every asset gets a Vibe Resonance Score and a rank. Tested under identical conditions, so the scores are built to be compared directly against each other.
Why each asset ranked where it did
A summary of the emotional reasoning behind each position. You'll understand what drove the winner's score and what held the others back.
Delivered in Vibe Hub
Results land in your secure client portal in 5 business days. Share the leaderboard with your team and walk into the media buy with data, not opinions.
Same emotional data. Different depth.
A Vibe Study goes deep on one asset. Vibe Selector goes broad across many. The trade is depth for comparability. Both use the same emotional measurement technology. The question is what decision you're trying to make.
Vibe Selector gives you
- Ranked leaderboard across all assets
- Vibe Resonance Score per asset
- Why each asset ranked where it did
- One clear winner with a recommendation
- Scores built for direct comparison
Vibe Study gives you
- Second-by-second emotional timeline
- Timestamped KEEP/CUT guidance
- Deep emotional analysis per asset
- Strategic recommendations
- Used at concept, production, post-launch
Use Vibe Selector when the question is "which one?"
You have multiple assets and need to pick one. The comparison is the output. Depth per asset is traded for a clear, confident ranking across the group.
Use Vibe Study when the question is "why?" or "what do I fix?"
You have one asset (or a few) and need to understand what's working, what's not, and what to do about it. Second-by-second depth is what you need.
They work well together
Run a Vibe Selector to find the winner. Then run a Vibe Study on the top asset before you commit the media budget. You'll know both which one wins and exactly why it works.
Found your winner? A Vibe Study can tell you exactly why it's winning.
A Vibe Selector gives you the ranking. A Vibe Study on the top asset gives you the second-by-second emotional map: what's driving the score, where the peak moments are, and what to protect when you edit for different formats.
Stop guessing. Pick the winner before you spend.
Tell us how many assets you have, your campaign objective, and your timeline. We'll come back with exactly how a Vibe Selector can help.
Run a Vibe Selector →Or reach us directly: [email protected]