Vibe Analytics A Vibe Analytics Product ↗

Stop paying for content that
ignores your brief

Brief Analyzer uses AI to check every creator video against your brief, verifying every rule, catching violations, and giving you a timestamped compliance report before the content goes live.

Brief parsed · 11 rules extracted
Brand safety issue caught pre-publish
briefanalyzer.vibeanalytics.com · @creator_jess · Pawprint Co.
Compliance Report
@creator_jess · 1:04 · Analyzed just now
Needs Review
FTC disclosure in first 3 seconds
"Ad" on screen at 0:01–0:03 ✓
Pass
Brand hashtag #PawprintPups
In caption and spoken at 0:22 ✓
Pass
!
Verbal product mention (min. 2×)
Only 1 detected. Brief requires 2.
Review
No competitor brand mentions
"Purina" said at 0:31. Brand safety issue.
Fail
Tagline spoken verbatim
Paraphrased at 0:47. Exact wording required.
Fail
Overall compliance
73%
2 issues to fix
⚠️

A creator video goes live with a competitor mention or a buried FTC disclosure. By the time someone catches it, the damage is already done. Brief Analyzer finds it before you publish.

The real cost

You're publishing on faith.
There's no time to do anything else.

Your team receives creator content with a tight publish window. Watching every video, pausing, scrubbing back, checking it against the brief doc. It takes time nobody has. So most content gets a quick scan, a gut check, and a prayer. That's not a process. That's a liability.

75%

of influencers do not properly comply with FTC disclosure rules

Source: Marketing Dive
78%

of brands have no formal compliance process for influencer content

Source: Influencer Marketing Hub, 2025
$44K

average FTC fine per violation. Repeat offenders face up to $500K.

Source: FTC Endorsement Guides
34%

of brands reported actual compliance violations in their influencer campaigns last year

Source: Influencer Marketing Hub, 2025
Brand Safety

A creator casually mentions a competitor product. Your reviewer was focused on the caption. The video goes live. Your brand safety team flags it two days later.

FTC Compliance

The brief required disclosure in the first three seconds. The creator buried it at 0:45. FTC violations can exceed $44,000 per incident.

Wasted Budget

The messaging was wrong. The tagline was paraphrased. Key visual requirements were missed. You paid for content that doesn't actually deliver the campaign.

How it works

Brief upload to compliance report in minutes

No templates to configure. No rule categories to pre-define. Brief Analyzer reads your actual brief and does the work, including catching contradictions in the brief itself before any video is analyzed.

Step 01

Upload Your Brief

Drop in your creative brief: PDF, Word doc, any format. Brief Analyzer also analyzes the brief itself for contradictions, gaps, and ambiguities before rules are extracted.

📄
Drop brief here or browse
PDF, DOCX, TXT · Up to 50MB
PDF
Pawprint_WholeBowl_Brief_Spring2026.pdf
1.2 MB
Brief analysis complete — no contradictions found
Step 02

Rules Extracted Automatically

AI reads every page and extracts every compliance requirement into a structured rubric: hashtags, disclosures, verbal mentions, restricted phrases, and visual requirements.

Extracted Rules 48 rules · 5 categories
Brand Safety No competitor brand or product mentions Critical
Legal FTC disclosure "Ad" in first 3 seconds Required
Messaging Tagline "Real food, real dogs" verbatim Required
Tone Verbal product mention minimum 2 times Required
Step 03

Upload Creator Videos

Add submissions from your creators. Analyze one video or fifty. Each video is analyzed second-by-second against every rule in the rubric.

@dogmom_jess_v1_final.mp4
1:04 · Assigned to WholeBowl brief
Done
@barklife_mike_take2.mp4
0:58 · Assigned to WholeBowl brief
Analyzing...
@pawsandplates_reel.mp4
1:12 · Assigned to WholeBowl brief
Queued
Step 04

Get the Compliance Report

Every video gets a per-rule verdict with exact timestamps and AI findings. Violations are flagged by severity so you know exactly what to fix and where.

@dogmom_jess: Report 73% Score
73%
Compliance
8
Pass
1
Review
2
Fail
Competitor brand mentioned 0:31
! Verbal mention count Only 1
FTC disclosure Pass
What it catches

Brief-agnostic. Category-agnostic. Always thorough.

Brief requirements vary wildly across brands. Brief Analyzer derives rules from whatever brief you give it. No pre-defined templates, no fixed taxonomies, no hardcoded categories.

Most critical
🛡️

Brand Safety & Compliance Flags

Competitor product or brand mentions. Missing or late FTC disclosures. Restricted claims or language. These are the violations that surface after publish. Brief Analyzer surfaces them before, with exact timestamps so you know precisely what to fix and where.

📋

Brief Validation

Before extracting rules, Brief Analyzer reads your brief for contradictions, ambiguities, and missing guidance. It catches problems in the brief itself.

🔢

Compliance Scoring

Each video gets an overall compliance score and a per-rule verdict: Pass, Needs Review, or Fail. Adjust category weights to match your priorities.

⏱️

Timestamped Findings

Every flagged issue includes the exact second it occurs. No scrubbing required. Send creators directly to the moment that needs to change.

📊

Audit-Ready Records

Every finding is documented with evidence. Share with clients to prove compliance. Defend approval decisions when challenged.

Built for Volume

One creator or fifty. Brief Analyzer doesn't get tired or inconsistent. Every submission gets the same thorough analysis, every time. Scale your influencer program without scaling your review headcount.

See it in action

A real compliance report, not a mockup

Here's what the output looks like: an analysis of a creator video against a Pawprint Co. brief.

briefanalyzer.vibeanalytics.ai/reports/pawprint-summer-jess

Compliance Report: Pawprint Co. Summer Campaign

@creator_jess · 1:04 video · Analyzed May 2025 · 11 rules evaluated

73%
Overall Score
8
Passed
1
Review
2
Failed
Brief Rule Verdict
No competitor brand mentions
Brand Safety · Critical
Fail
Tagline "Real food, real dogs" verbatim
Messaging · Required
Fail
!
Verbal product mention (minimum 2×)
Messaging · Required
Review
FTC disclosure in first 3 seconds
Brand Safety · Required
Pass
Brand hashtag #PawprintPups included
Messaging · Required
Pass
Try it free

See exactly how your creators followed your brief. Or didn't.

Get your first compliance report free. Upload your brief, add a creator video, and see exactly what Brief Analyzer finds. No credit card required.